There is more
behind the interface

Digital products, websites, and the systems behind them — tailored around the business that needs them, not the other way around.

// about

I don't start with the website.
I start with the business.

I'm Katalin Pazmány. Before anything gets designed or built, I look at how the business actually operates — who it's trying to reach, how customers experience it, where information moves, where work gets stuck, and what technology should exist behind the product. I bring a finance background to every engagement, so the business case comes first, and I'm complementing that with a Data Science & AI degree at the University of Liverpool for the technical grounding to match. I design and build end to end — interface, backend, and the systems that connect them — so there's no handoff gap between what's designed and what ships.

Understand the business first. Build the right system second.

Next.jsReactTypeScriptThree.jsPostgresPythonETL / ELTWebGLTailwindFramer MotionSQLStreamingDesign SystemsAPIsNext.jsReactTypeScriptThree.jsPostgresPythonETL / ELTWebGLTailwindFramer MotionSQLStreamingDesign SystemsAPIs

// what I do

Design, systems, intelligence

Three areas of depth, not six equal checkboxes — the interface and the infrastructure underneath it move as one.

01

Design

Brand systems, websites, interfaces — the part people see.

  • Brand systems
  • Websites
  • Interfaces
  • Design systems

02

Systems

Backend, databases, APIs, automation — the part that has to hold up.

  • Backend & databases
  • APIs & integrations
  • Automation & workflows
  • Business & systems mapping

03

Intelligence

AI, data, analytics — the part that makes it smarter over time.

  • LLM apps & agents
  • Data pipelines
  • Analysis & visualization
  • Intelligent workflows

// tailored, not templated

Your website is the face of your business.

It's often the first thing people see. It needs to make your business understandable, memorable and trustworthy — while reflecting the people and the work behind it.

One size doesn't fit all.

Every business has a different personality, a different audience, different goals, different workflows, different problems, and different systems running underneath. I work closely with each client throughout the process — not to hand off a template, but to make sure the result actually reflects the business, and that we stay aligned from first idea to final launch.

Think of it like tailoring a suit.

You wouldn't design one suit, put it on everyone, and call it a day. We're all different. The point is to make sure it fits you.

Your website should fit your business, not the other way around.

Generic
Audience
Brand
Goals
Workflow
System

// how it connects

One system, not six vendors.

Everything starts with the business at the center — design, systems and intelligence connect around it instead of living in separate tools with separate people.

design → systems → data → ai → automation → result

NYX NOVADESIGNSYSTEMSINTERFACEAPIDATAAI / MLAUTOMATIONRESULT

// how I work

From idea to running system

Discover

Map the business — the goal, the process, the people it needs to work for.

No disappearing into a black box. We stay aligned at every stage.

// what people say

What people actually say

Katalin's most defining quality is her unwavering work ethic. She consistently goes above and beyond what is required. She is a proactive thinker who anticipates problems before they arise, ensuring a smooth and efficient workflow.
DSDaniel StapletonOperations Team Leader · PepsiCo UK & Ireland
Katalin volunteered to improve our employee communications, creating original PowerPoint templates that exceeded my own expectations. She developed and iterated ideas to produce stunning animated presentations that we continue to use to this day — without seeking any extra recognition.
NTNick TeasdaleSenior Operations Manager · PepsiCo UK & Ireland
Working with Katalin has been genuinely one of the highlights of my time at Liverpool. She brings a great balance of calm organisation and real technical energy that makes any project run smoother — the kind of person who has things sorted before others have even asked the question.
BKBhanuja KumarMSc Data Science & AI · University of Liverpool
I met Katalin through our shared passion for dogs. When she found out that I wanted to pursue this professionally, she kindly offered to create my website. I was genuinely excited because web design is something I know absolutely nothing about. I had a general idea of how I wanted the website to work, along with a few preferences for the colors and overall feel, but from that point on I trusted Katalin completely. The final result exceeded all of my expectations. She not only brought my ideas to life but also came up with so many creative suggestions that I would never have thought of myself. What makes her work even more valuable is that she didn't just build a beautiful website, she created a system that genuinely supports my business. She automated so many processes, from appointment scheduling and calendar integration to connecting everything with my Gmail and making everyday tasks much smoother. These are the kinds of things I would never have thought about on my own, yet they save me time every single day. What I appreciate most is that our collaboration didn't end once the website was finished. We still regularly come up with new ideas to improve it, make it even more practical, and take it to the next level. Every time, Katalin approaches those ideas with creativity, professionalism, and a genuine willingness to help. She has become a part of my business, and I honestly wouldn't have it any other way. It gives me complete peace of mind knowing that my website couldn't be in better hands.
BBB. BernadettCEO · Blaya

// let's build

Have a business problem that needs more than a website?

Tell me what you're trying to build, fix, or automate.